Department of Bachelor in Pharmacy, Shivajirao Pawar College of Pharmacy, Pachegaon, Ahmednagar-413725
The pharmaceutical industry is characterized by its complex and competitive nature, where successful sales and marketing strategies play a pivotal role in ensuring the accessibility of innovative drugs to healthcare professionals and patients. This comprehensive review article provides a detailed exploration of the multifaceted landscape of sales and marketing within the pharmaceutical sector. These strategies are critical in establishing strong relationships with healthcare professionals and institutions, delivering essential product information, and adapting to a digital-centric era. In the realm of marketing, this review delves into the nuances of direct-to-consumer (DTC) advertising, medical education, scientific engagement, and the utilization of social media and content marketing. It underscores the need for transparency and adherence to strict regulatory guidelines while navigating these marketing strategies. Challenges in the pharmaceutical industry, such as regulatory compliance, are examined, emphasizing the need for ethical marketing practices. The role of regulatory agencies, particularly the FDA in the United States, is crucial in maintaining the integrity of marketing and advertising activities. The review highlights key sales strategies, including the role of pharmaceutical sales representatives, key account management, and the growing impact of digital sales and e-detailing.
Saurabh B. Gade*, Mr. Dnyaneshwar S. Vyavhare, Dr. Megha T. Salve, Exploring Sales and Marketing Strategies in the Pharmaceutical Industry: A Comprehensive Review, Int. J. in Pharm. Sci., 2023, Vol 1, Issue 11, 192-202. https://doi.org/10.5281/zenodo.10087660